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FinCliq Fintech Spotlight: Paytm

Updated: Oct 17, 2020

Paytm Wiki, Paytm History

Paytm is an Indian digital payments company started in 2010 by its founder Vijay Shekhar Sharma who is a Delhi School of Engineering alumni.

Early Days:

Paytm started as a mobile and DTH recharge platform which pivoted into a digital wallet. Paytm digital wallets' early breakthrough was when Uber and Irctc started accepting Paytm as a payment option in its early days.

2016 Demonetization is touted as a breakthrough event for the rise of Paytm in the digital payments space.


Early investors of Paytm included SAP Ventures which funded One97 Communications the parent company of Paytm with $10 Mn.

The second major investment was from Ant financial services group which is Alibaba's fintech wing taking over 40% of the stack.

If we look at the current investors Paytm has giants like Ant Financials, SAIF Partners, Alibaba Group Holdings, Berkshire Hathaway (Warren Buffet Company), Softbank Vision Fund and other tier 1 Vcs


The primary product of Paytm is its digital wallet and digital payments arm, It also has a banking and insurance licenses and runs Paytm Payments Bank.

Paytm has an investment platform called Paytm Money which helps users to invest in mutual funds, stocks, NPS, and digital gold powered by Paytm Gold.

Paytm also has a travel booking product under the name of Paytm Travel.

Paytm also forayed into the eCommerce space with Paytm Mall and Paytm Bang (Pinduoduo counterpart)

Paytm launched Paytm First Games to enter into the online gaming space along with their loyalty program Paytm First.

Under Paytm First, they partnered with Citi Bank to co-create Paytm First Credit Card.

Paytm has also acquired companies like Nearbuy, Little, Insider to name a few.


Paytm which started as a digital payments startup has now forayed into multiple domains and have multiple competitors in each of the domain its operate:

In the Payments space, its major competitors are PhonePe, Google Pay. Amazon Pay, Freecharge, Mobikwik.

In the Investment space, the major competitors are Groww, ETMoney, Zerodha, Upstox.


Paytm is headquartered in Noida in Delhi NCR, it also has offices in Bangalore, Mumbai and Gurgaon.